A Strategic Analysis of Toyota Motor Corporation Essays -- Competitive

Understanding Strategic Management A Strategic Analysis of Toyota Motor Corporation Industry: Automotive Industry CONTENTS ABOUT TOYOTA MOTOR CORPORATION PAGE 3 EXTERNAL STRATEGIC ANALYSIS:- PESTEL PORTER’S FIVE FORCE ANALYSIS COMPETITIVE ANALYSIS PAGE 3, 4, 5 AND 6 INTERNAL STRATEGIC ANALYSIS:- SWOT ANALYSIS PORTER’S VALUE CHAIN ANALYSIS PAGE 6, 7 AND 8 STRATEGY FORMULATION:- PORTER’S GENERIC OPTION ANALYSIS ANSOFF MATRIX ANALYSIS PAGE 8,9 AND 10 RECOMMENDATIONS PAGE 10 CONCLUSION PAGE 10 REFERENCES PAGE 11 LIST OF TABLES AND FIGURES TABLE OF FINANCIAL REPORT OF TOYOTA PAGE 3 TABLE OF COMPARISON OF TOYOTA AND HONDA PAGE 6 DIAGRAM OF PORTER’S GENERIC OPTION ANALYSIS PAGE 8 DIAGRAM OF ANSOFF MATRIX PAGE 9 About Toyota Motor Corporation Toyota Motor Corporation is a Japan based company, whose headquarters are located in Aichi Prefecture. The company was founded by Kiichiri Toyoda in 1937. Currently the company’s CEO is Akio Toyoda. Toyota is basically into cars and it is one of the top players in the world in this industry. Toyota also owns two other brands namely Lexus and Scion, which gives the company a lot of advantage over it’s other competitors. Toyota manufactures sedans, saloons, suvs, muvs, pick-up trucks and buses. During the year 2013 Toyota had approximately 333,498 employees, who were working globally. In March 2013, Toyota was ranked as the thirteenth biggest organization globally in terms of its revenue. In the following table we can see the financial report of Toyota Motor Corporation in the year 2013- REVENUE 22.064 TRILLION YENS OPERATING INCOME 1.320 TRILLION YENS NET ... ...bile.asp. [Accessed 15 December 2013]. Toyota . 2013. Toyota . [ONLINE] Available at: http://www.slideshare.net/FenellaAndrade/toyota-9167108. [Accessed 15 December 2013]. Pestle for Toyota. 2013. Pestle for Toyota. [ONLINE] Available at: http://www.scribd.com/doc/133979217/Pestle-for-Toyota. [Accessed 15 December 2013]. Strategic management Toyota case study. 2013. Strategic management Toyota case study. [ONLINE] Available at: http://www.slideshare.net/ArioArdianto/strategic-management-toyota-case-study-27410014. [Accessed 15 December 2013]. Competitive Analysis. 2013. Competitive Analysis. [ONLINE] Available at: http://dana.ucc.nau.edu/~toyota-p/competitive_analysis.htm. [Accessed 15 December 2013]. 2013. [ONLINE] Available at: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGYktbMi5HK3EwDxQNvJ8Fa9z_yQ5fw1LKZ7D16jxT5rESDUGzH0rFEoltk0JhoQKIMgvpPnY4sywYlV_BI8byaFdl2LOY0Ea9WaQw0jjwO8DtFpYOow4Hyh55qtZ9b6LNKc1nH-GoxLk/s1600/Ansoff+Matrix.jpg. [Accessed 15 December 2013].